Formerly Baja Discount Card – Now Reimagined for a New Era of Travel in Baja California
Big news from the heart of Baja! What started as the Baja Discount Card has now grown into something more elevated, more exclusive, and better aligned with the lifestyle of savvy travelers and locals who expect more from their experiences. We’re proud to officially reintroduce ourselves as Baja VIP Club — your gateway to premium perks, insider access, and unforgettable adventures across Baja California.
Why the Change?
When we launched the Baja Discount Card, our mission was simple: help people save money while exploring the best that Baja has to offer. And we did just that — hundreds of members enjoyed discounts at wineries, restaurants, hotels, tours, and more.
But as we grew, so did our vision. We realized our members weren’t just looking for discounts — they were looking for access, curation, and status. They wanted to be treated like VIPs, and they deserved more than just coupons.
So we listened, we refined, and we rebranded.
What is Baja VIP Club?
Baja VIP Club is a digital VIP experience designed for people who live, travel, and explore Baja California frequently — and expect the very best. Our members get access to a curated collection of premium offers, exclusive experiences, and hidden gems throughout the region. We’re talking:
- Special VIP perks at top destinations in Valle de Guadalupe, Ensenada, Rosarito, San Felipe, and beyond.
- No blackout dates, no limits — your Digital VIP Pass works 365 days a year.
- Handpicked partners who are committed to giving our members something extra — not just a discount, but a better experience.
What’s New?
- New Name: Baja VIP Club
- New Website: BajaVIP.club
- New Look & Feel: Sleek, premium, and experience-focused
- New Digital VIP Pass: Easy to access on your phone — no plastic card needed
- New Partners & Perks: Continuously updated with the best that Baja has to offer
What’s Staying the Same?
- Our passion for supporting local Baja businesses
- Our commitment to helping you save while you explore
- Our love for this vibrant, beautiful region and the people who make it special
Already a Baja Discount Card Member?
Don’t worry — you’re still part of the club! Your membership is automatically upgraded to Baja VIP Club, and all your perks remain active. But with the new branding, expect even more features and offers coming your way.
Join the Movement
Whether you’re a Baja local, a frequent traveler, or someone who simply loves discovering the best places off the beaten path — the Baja VIP Club is your passport to better experiences.
Explore more. Spend less. Live like a VIP.
Charles Bivona Jr is a businessman, entrepreneur, artist, musician and family man.
A proud expat since the late 1990s, Charles resides in Baja, Mexico, with his wife whom he married in 1985. Together, they have three adult children and seven grandchildren. Their eco-conscious home, built with sustainable super-adobe techniques, is now a luxury retreat known as Hacienda Eco-Domes.
Under his music alias Johnny Punish, a name coined during his days fronting the underground punk band Twisted Nixon, he continues to inspire through his art and advocacy through his newest musical adventure; Punish Studios. Today, as “Coach JP Money” Charles dedicates his life to helping others achieve financial mastery and personal success, sharing decades of experience and wisdom through his coaching, writing, and creative endeavors. Read his full bio at PunishStudios.com >>>
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