We’re thrilled to share some exciting updates from the team at Baja VIP Club as we head into the summer season!
As of June, we’ve officially added 50 new merchants in the Valle de Guadalupe, and we’re growing faster than ever. New businesses are joining our program daily, and the momentum is real. It’s an exciting time—not only for us but for the entire local community.
We’re seeing more and more people using the card, and the feedback has been phenomenal. Members are loving the simplicity, the ease of use, and—of course—the incredible savings. We’ve even started collecting testimonials, and you can see real people sharing their real experiences on our new YouTube channel and on our official website.
Our Goal for 2025: Keep Growing the Valle!
Looking ahead, our mission is clear: we plan to add another 50 merchants in the Valle de Guadalupe over the next two months. We’re confident we’ll hit that target, and from there, it’s full steam ahead with even more growth, more value, and more reasons for visitors and residents alike to explore everything this beautiful region has to offer.
We are actively marketing the Valle de Gudaalupe to new customers and travelers, encouraging them to visit, support local businesses, and take advantage of everything that the Baja Discount Card unlocks.
Enseanda and Beyond
In 4 weeks, we will be expanding our merchant acquisition outreach to Ensenada. We are using a special, newly created AI Agent system to help us reach all the businesses there quickly and efficiently. We are embracing the future of online marketing with AI and Agents. So, assuming it works, we will do the same to reach out to Rosarito, Tijuana, Mexicali, and San Felipe by the end of the year.
Building a Business Takes Time — But We’re All In
We also want to be transparent with everyone in the community: we are a new business. Just like any start-up, it takes time to build trust, reach deep into the market, and gain traction. But we’re committed to this journey, and we’re making steady progress every day.
We appreciate everyone’s support and patience as we continue to grow. Every time someone uses their card, visits a participating merchant, or shares the card with a friend, it helps all of us build something truly sustainable and valuable for Baja.
How It Works: A Quick Refresher
We often get asked: “How do you make money?”
It’s a great question!
Here’s the simple breakdown: Merchants participate 100% for free. There are no fees or hidden costs. We make money from our memberships: $25 for a 1-month unlimited-use membership and $100 for a 1-year Baja resident membership.
That’s it! Merchants get free promotion, members get amazing savings, and our community grows stronger.
We want to thank every merchant who has already joined the Baja Discount Card family. Your support is helping us build something truly special, and we’re honored to promote your businesses to locals, visitors, and everyone in between.
Let’s keep pushing forward, together.
– The Baja VIP Club Team
Charles Bivona Jr is a businessman, entrepreneur, artist, musician and family man.
A proud expat since the late 1990s, Charles resides in Baja, Mexico, with his wife whom he married in 1985. Together, they have three adult children and seven grandchildren. Their eco-conscious home, built with sustainable super-adobe techniques, is now a luxury retreat known as Hacienda Eco-Domes.
Under his music alias Johnny Punish, a name coined during his days fronting the underground punk band Twisted Nixon, he continues to inspire through his art and advocacy through his newest musical adventure; Punish Studios. Today, as “Coach JP Money” Charles dedicates his life to helping others achieve financial mastery and personal success, sharing decades of experience and wisdom through his coaching, writing, and creative endeavors. Read his full bio at PunishStudios.com >>>
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